The Electric Car market is growing rapidly. However, it is
difficult for consumers and industry players to keep up.When
purchasing an electric car, most consumers want a turnkey home
solution.
The best charging solution depends on many different components,
both hardware and installation related. That’s why consumers
look to their car dealers or energy companies for a turnkey
solution (who sometimes don’t fully understand this market
either).
We needed a tool to help both partners and
end consumers go from a no charging setup to a fully installed
at-home charging solution, in a few intuitive steps.
The Charge Wizard -
one of the tools that helps the
consumer get the best possible setup for their home charging
system.
It can be customized according to the partner’s requirements and
brand guidelines.
A partner (can be a car dealer) starts the configuration.
Together
with a customer, they go through the wizard, and make a
configuration.
The customer will get a precise
quote.
After accepting, an installer will contact
them regarding the installation details.
Okay, that seems easy enough.
This will make my life much easier.
These are some of the comments we’ve heard from
partners during one of the latest testing sessions I’ve
assisted.
We've managed to take a very complicated
process, usually involving the help of an employee, and
transform it into a wizard, with a few steps that the consumer
is willing to go through.
The Charge Wizard is just one part of the Soolutions ecosystem
and it is in continuous monitoring to improve based on user
feedback.
Stay tuned.
Making sense of the challenges
Understanding the EV market and users
Understanding the technologies
Understanding business opportunities
Competitor & trend analysis
Analytics and data insights
Brainstorming with stakeholders
On site observations and shadowing
We’ve started with defining the journey of a configuration*, to understand the bigger picture
*a setup of all the selections an end consumer has made
Drawing research conclusions
Defining user stories
Define information architecture
Prioritise features
Low fidelity concept explorations
User flows
Low fidelity designs for both desktop and mobile devices
Design reviews with the dev team
User testing
Iterate based on user feedback
...aaaand endless whiteboard drawings :)
UI Explorations
High fidelity designs
Styleguide
Handoff
Design QA
Correctly identifying the grid connection type is one of the most important steps in getting the most out of the charging speed.
However, this is also one of the hardest concepts for the end
consumer to understand. Is an update worth it? How much will it
cost me? What would I get?
So this required a few
iterations, each followed by testing and improving.
At any moment in time, the user can check on their selection and
go back to edit any of them. This overview updates in real
time.
The progress can be saved and continued at a later time.
Displaying the cost and the estimates is very important for the
consumer to make a decision.
To get a more precise quote, the consumer has to provide some
information about their home situation.
They do that
by uploading pictures or videos and answering a few questions.
As this requires some attention from the user, we’ve
worked on making it more accessible, especially on phone, the main
device used for completing this step.
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